Choosing your domain name is one of the most important considerations when planning your presence on the World Wide Web. This is how your customers will locate you, communicate with you, and obtain information about your goods and services. We've all heard the saying "Location, Location, Location". The same rule applies to cyberspace with one big difference. In a brick and mortar location you have a local audience in cyberspace you have a GLOBAL audience.    

A simple, memorable domain name that can be easily promoted through banner advertising, fusion marketing, brochures, billboards, print, radio and television advertising, word-of-mouth, etc., and can make a significant difference in the number of visitors to the website.